social media Management & Design

Content That Engages.

Strategy That Lasts.

Carrie founded Rooted Socials to help small business owners and entrepreneurs in Sioux Falls and the Sioux Empire show up consistently online without having to manage it all themselves. She handles strategy, content, and day-to-day marketing so your presence stays active, polished, and aligned with how your customers organically find and choose you. You stay focused on running your business. The visibility keeps growing.

How Rooted Socials Approaches the work

Most businesses post to stay busy. Rooted Socials posts to move the needle. Going viral is never the goal. Neither is an inflated follower count that doesn't convert. The focus is on clear strategy, organic growth, and positioning your business in front of the ideal client, the one who is already looking for what you offer. That means building the right partnerships, showing up consistently in the right places, and letting your presence do the work over time.

Services Built for Local

Small Businesses and Entrepreneurs.

Social Media Management

Monthly packages for Facebook, Instagram, and Google Business Profile, including content creation, caption writing, scheduling, and reporting.

Content Creation & Design

Branded graphics, carousels, reels support, and custom design assets built to match your voice and your audience.

Blog Writing & Local SEO

SEO-driven blog content and local search strategy to help you get found on Google and show up where your customers are searching.

Website Design

Clean, mobile-ready websites on Squarespace designed to convert visitors into customers, with SEO built in from day one.

Who Rooted Socials Serves

Rooted Socials works with small businesses and entrepreneurs in Sioux Falls and southeast South Dakota who are ready to stop guessing at social media and start using it as a real growth tool.

  • Real estate and travel agents navigating a competitive Sioux Falls market who need a consistent, polished presence to stay top-of-mind.

  • Local small businesses in Harrisburg, Tea, and Brandon who are ready for more than a Facebook page that goes quiet for weeks at a time.

  • Entrepreneurs building personal brands who know their story is their strongest marketing asset, and want help telling it well.

If you understand that organic growth is a long game worth playing, Rooted Socials was built for exactly where you are.

Social media manager working at desktop computer on client content strategy.

Why Work With a Local Marketing Partner?

There's a difference between hiring a national agency that manages hundreds of clients and working with someone who is rooted in the same community as you. Rooted Socials is based in southeast South Dakota, so the content we create for your business reflects the market you're in, the community you're part of, and the seasons, events, and conversations relevant to your customers.

With over five years of hands-on experience in digital marketing, SEO, and social media management, Rooted Socials brings both strategy and execution together in one place — with clear, consistent, results-focused work from someone who cares about your business as much as you do.

Because this is a freelance business built on relationships, not a volume-driven agency, every client gets real attention, real communication, and a real partner invested in their growth.

Carrie Buum, founder and social media strategist at Rooted Socials in Sioux Falls, South Dakota.

Hi, I’m Carrie - let's talk about what intentional social media could do for your business.

Ready to Get Started?