About Rooted Socials.
Hi, I'm Carrie, and I started Rooted Socials because small businesses deserve more than random posting and crossed fingers. I help entrepreneurs build an intentional online presence, one rooted in strategy and organic search, so you can hand off the stress of showing up online and get back to running the business you love.
That work is backed by formal training and ongoing education in digital marketing and strategy.
Certifications & Education
Digital Marketing Certificate — University of Nebraska-Lincoln
Google Ads Search Certification — Google
Google Analytics Certification — Google
Email Marketing Certification — HubSpot Academy
Accredited Social Media Manager Certification (in progress)
Why Rooted Socials Exists
For the past several years, I've been the person behind the strategy, managing social media, SEO, content, and digital campaigns for a high-performing mortgage branch in Sioux Falls. I’ve built brands from scratch, launched programs, grown community partnerships, and learned what it takes to make a business visible online. What I kept seeing along the way were small businesses doing incredible work, and barely showing up online.
Not because they didn't care, but because they didn't have the time, the budget for a big agency, or a marketing partner who understood their world.
Rooted Socials exists to close that gap. Organic, strategy-first marketing built specifically for small businesses and entrepreneurs in the Sioux Falls area, done for you, so you can focus on what you do best.
How Rooted Socials Works
When you work with Rooted Socials, you work with me directly. My process starts with research. I dig into your keywords, your audience, and your market before a single piece of content gets created. Then I piece together your brand voice and message so everything you put out online feels cohesive, intentional, and like you, not like a generic template.
Everything is month-to-month. No contracts, just consistent, quality work that builds your presence over time.
Strategy over noise
Posting for the sake of posting isn't a strategy. Everything starts with research, keywords, audience behavior, and what your competitors aren't doing.
Rooted in Community
I live and work in the same communities as my clients. That local connection isn't a tagline; it's how I create content that resonates with your audience.
Approachable Always
Marketing shouldn't feel overwhelming or out of reach. I make the process clear, collaborative, and refreshingly straightforward.